America’s peanut farmers are celebrating an unprecedented level of per capita peanut consumption, topping the previous record level of 7.6 pounds (3.4kg) per America in 2020.

“People may be surprised to learn that peanut consumption was at an all-time high during the pandemic, but after more thought, it makes sense,”​ said Bob Parker, NPB president and CEO.

“We would never wish for business growth under these circumstances; however, we take pride that peanuts have helped people meet their nutritional, convenience, financial and even emotional needs during stressful and hectic times.”

Driving awareness of peanuts and consumption through consumer marketing is the cornerstone of NPB’s mission – and by all accounts, it’s an effortless task.

A better-for-you snack; a nutrition powerhouse used to combat food insecurity; linked to the same heart and longevity benefits as its pricier cousins; an economically viable crop for farmers and future generations; and brilliant sustainability credentials. What’s not to love?

Appealing to our toughest critics

Long before official reports sounded a ‘code red’ for the environment, Parker said peanut farmers were taking extra steps to care for the land as they knew it was key to being able to farm well into the future.

“They want to leave the farm to their children, so investing in conservation research and sustainable practices means investing in their future and their children’s. 

“However, as evident by the world around us and recent news, the stakes are getting higher. And as an industry, we have an opportunity to be a part of the sustainability solution and an obligation to continue finding ways to be even more environmentally friendly.”