Andrea Gaudenzi says he “would like to have a global house of tennis” for fans.
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Andrea Gaudenzi, the chairman of the Association of Tennis Professionals (ATP), has predicted that consuming the sport will be “almost 100 per cent digital” in the future.
Since his appointment in October 2019, Gaudenzi has regularly called for more unity in tennis. He has highlighted on several occasions that tennis' broadcast landscape is too fragmented, while he has also pointed out that data on the sport’s fans is scattered across national federations and tournaments.
In an interview with SportsPro in November, Gaudenzi said that closer collaboration in tennis on the sale of media rights would transform the sport as a broadcast property, giving it greater control of where and how it is distributed.
Speaking during SportsPro Live on 29th April, the Italian hinted that tennis would benefit from a global platform to serve its core fanbase, while also acknowledging the need to reach casual followers of the sport via other channels.
“First of all it will be almost 100 per cent digital,” he said, when asked what consuming tennis will be like for fans in ten or 15 years’ time. “I think it should be a seamless experience whether it’s live, watching highlights, watching news, it should be a single sign-on experience.
“I would like to have a global house of tennis where a tennis fan can consume everything around tennis - content, information, scores, news, live pictures, documentaries, etc. – and that’s [for] one audience I would call ‘the super-user’.
“Most people love two or three sports. They probably have one favourite but they follow another couple, and there’s also an audience which likes tennis but is probably watching less - ten, 15 times a year, maybe 20 top games and is less engaged. We also should cover them via different distribution channels.
“I’m not saying that linear or free-to-air channels are going to disappear overnight, they’re going to be there for a long time, it’s just a shift over digital and the new generation growing up into digital, consuming content with modern devices.”
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April 29, 2021 at 09:57PM
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ATP chairman expects tennis consumption to be “almost 100% digital” in future - SportsPro Media
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