Search

Floyd Launches Circular Marketplace for More Sustainable Consumption of Their Products - Architectural Digest

serongyu.blogspot.com

All products featured on Architectural Digest are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Each year, over 9 million tons of furniture makes its way to landfills across the United States—and only 40 tons are recycled. Floyd, a functional furniture company that makes sofas, beds, shelving, and tables, is working to lessen that gap.

Today the brand launched an online marketplace for their returned and imperfect furniture, called Full Cycle, which is intended to make sure the furniture they create has the longest life span possible. “Furniture products are big and use a lot of resources to create, so we need to create things that last and that people can keep over time,” says Floyd cofounder Kyle Hoff. “We know there are reasons people won’t keep or can’t keep our furniture, so this is about how do we make sure there’s a continued life for these products?”

Simply put, if someone returns a product or a piece is found to be less than perfect at the warehouse, the company will sell it at a reduced rate, up to 50% off.

Inside the Floyd warehouse.

Image courtesy of Floyd

The program is a larger-scale and digitized version of Floyd’s Shed Sale, where over the last three years, the company would sell products that had been quality-controlled out for a discount at their warehouse in Detroit. Not only does the program keep the products from being trashed, but the lower prices also make quality furniture more accessible. Often, Kyle says, those events had a line around the block.

Some of the items in the marketplace include things like bed frames that have a minor scratch on the panel. While the mattress would cover the blemish and the customer would likely rarely see it, the company can’t really sell that as a new piece. However, those who don’t mind a small disclosed flaw can get the item for significantly cheaper.

“We hope this gets other furniture companies to take a similar stance and take responsibility for the life cycle of their products,” Kyle says. “We have more work to do here and there’s a lot to come in the future, but I think for us, we feel like this is a step in the right direction.”

Let's block ads! (Why?)



"consumption" - Google News
April 23, 2021 at 12:03AM
https://ift.tt/2QSxBQp

Floyd Launches Circular Marketplace for More Sustainable Consumption of Their Products - Architectural Digest
"consumption" - Google News
https://ift.tt/2WkKCBC
https://ift.tt/2YCP29R

Bagikan Berita Ini

0 Response to "Floyd Launches Circular Marketplace for More Sustainable Consumption of Their Products - Architectural Digest"

Post a Comment

Powered by Blogger.