In 2014, the American Beverage Association (ABA), The Coca-Cola Company, PepsiCo, Keurig Dr Pepper (formerly Dr Pepper Snapple Group), and Healthier Generation formed the Beverage Calories Initiative (BCI), a commitment to reduce national per-capita consumption of beverage calories by 20% to 162.4 LRB calories by 2025.
From 2018 to 2019, LRB calories fell by 4.8 calories (-2.4%) per person per day, representing the strongest single-year progress toward the national calorie goal since the BCI was launched, and the third consecutive year of notable calorie declines, according to the report.
“Though we have much to learn in the coming year about the impact of the COVID-19 pandemic on beverage consumption patterns, Healthier Generation remains committed to its long-term work of ensuring that families across the nation have more access to beverages with little or no sugar,” said Kathy Higgins, chief executive officer at Healthier Generation.
2018-2019 change
According to the report – which measured sales volume data as a proxy for consumption using third-party evaluator Keybridge LLC – while beverage sales volumes grew in 2019, calories from carbonated soft drinks (CSDs), 100% juices, and sports drinks declined, as per person volumes of no- and low-calorie sodas held steady, and sales of bottled water products grew.
When looking at the average number of calories per 8-ounce calories, the report found a 12.7% reduction in calories driven primarily by continued volume sales growth of water.
The measured progress, which predates the COVID pandemic, comes as the beverage industry has been driving product innovations and marketing toward lower-calorie options. In 2018, more than two-thirds of all new beverage brands introduced were either no-, low- or mid-calorie options. In 2019, more than 55% of beverages purchased were zero-calorie.
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September 28, 2020 at 10:46PM
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Report: 2019 marks largest national reduction in beverage calories consumption - FoodNavigator-USA.com
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