China first introduced a COVID-19 lockdown on Hubei on January 23,and imposed strict restrictions on the rest of the country not long after, whereas Chinese New Year this year fell on January 25 and 26.
This created a significant boost for online sales of fresh foods in China, with some platforms seeing over 200% growth
According to data from HAVAS China, the biggest beneficiaries in terms of online grocery around this period were traditional fresh food e-commerce platforms such as Alibaba’s Hema, Ding Dong, Miss Fresh and JD’s JD Daojia.
This was particularly obvious via a significant year-on-year rise in the number of Daily Average Users (DAUs) for each of these platforms: Hema grew 127.5% from the same period in 2019 to hit 2.95 million DAUs, Ding Dong grew 274.6% to hit 1.47 million DAUs and JD Daojia grew 98.3% to hit 920,000 DAUs.
HAVAS also highlighted that JD saw a 215% growth for fresh foods to hit delivery volumes of 15,000 tons. JD has corroborated these numbers, adding that this was for the 10-day period between January 24 (Chinese New Year’s Eve) and February 2.
“The Chinese New Year season this year has been unique as hundreds of millions of Chinese choose to stay indoors because of the outbreak of the highly contagious novel coronavirus,” JD’s Head of JD Fresh Yishen Tang told FoodNavigator-Asia.
“We’ve seen a consumption structure shift since the outbreak and consumers spend more on necessities during the epidemic – [for example], the consumption of cereals surged on January 25th, and on January 26th, sales were [some] 15 times [more] compared with the same day on the lunar calendar last year.”
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May 25, 2020 at 09:04AM
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'Consumption evolution': Further boom predicted for China's fresh food e-commerce platforms post-COVID-19 - FoodNavigator-Asia.com
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