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Global TV Consumption vs. Ad Spend: A Disconnect - Radio & Television Business Report

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Here’s something you may want to read while not consuming anything hot: Advertiser spend on TV and social media is twice as high as daily consumption.

That’s the not-so-pleasant takeaway from new WARC analysis, conducted on a global level, of more than 715,000 consumers across 100 markets.

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"consumption" - Google News
October 21, 2021 at 10:30PM
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Global TV Consumption vs. Ad Spend: A Disconnect - Radio & Television Business Report
"consumption" - Google News
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