Amazon recently announced Alexa Custom Assistant that lets device makers, automakers, and service providers create intelligent assistants tailored to their brand personality and customer needs.
Fiat Chrysler will be the first automaker to use the service to develop its own digital assistant for select vehicles. The company has already had an ongoing relationship with Amazon to integrate some of its technology, like Amazon Fire TV-powered screens, into its cars. Amazon also says its intentions are to give all companies, not just automakers, a faster, cheaper, and less complex route to building their own voice experiences that feel tailor-made, instead of simply bolting on an integration with a third-party service.
The Alexa Custom Assistant is built directly on Alexa technology, providing companies access to always-improving voice AI technology, customized with a unique wake word, voice, skills, and capabilities. Alexa's voice science experts will guide brands that use Alexa Custom Assistant throughout the recording process and develop the voice using advanced machine learning algorithms. Developers also have access to Alexa's pre-built capabilities such as communications, local search, traffic, and navigation to further accelerate time to market.
"Building an intelligent assistant is complex, time-consuming, and costly. Further, the rate of innovation and change is accelerating and assistants are always improving and getting smarter, requiring substantial ongoing investments," the company explains in a blog post. "The Alexa Custom Assistant addresses this challenge by allowing companies to leverage Alexa's world-class technology stack to create their own intelligent assistant without the investment, long development cycles, and resources to build it from scratch and maintain over time." The cost to develop an intelligent assistant using the service will vary depending on the device or vehicle, customer use cases, and language requirements, Amazon said.
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January 17, 2021 at 02:18AM
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Amazon To Let Automakers Use Alexa Assistant For Cars - Forbes
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