Taylor Swift has just peeled back a new layer in the acrimonious feud between her and the men who own her back catalogue of music, Scooter Braun and Scott Borchetta. We know they control all the music she recorded prior to Lover — which has reportedly lit a fire under Swift to re-record her entire discography before jumping over to her new deal with Universal Music Group’s Republic Records — and based on what she posted to Instagram this afternoon, they also control what music she can perform on live telecasts. According to Swift, that means a planned career-spanning number she’s scheduled to put on at the American Music Awards, where she will be honored as the Artist of the Decade, can’t include pre-Lover tracks. It also — surprise! — affects a Netflix documentary that’s apparently been in progress for years but is now in turnaround as the rights to her music sit in limbo. Here’s the story in Swift’s own words, which she also posted to Twitter with the comment “Don’t know what else to do.”
Swift has been very clear about her dislike of Braun, describing him as a bully, and while Borchetta was the one who took a bet on the star as a very young singer-songwriter back when she was without a label, she grew into the artist that largely built his (and now Braun’s) Big Machine outfit into what it is today. So, unable to solve the dispute privately up to this point, the artist is now calling on her Swifties to basically come for Borchetta, Braun, and the artists he represents to let them know they are not doing right by Swift. That talent roster includes names like Ariana Grande, Demi Lovato, and Justin Bieber (who Taylor also is not on good terms with, but anyone enjoying Selena Gomez’s new music is possibly questioning their allegiance to the Biebs these days.) Swift has decided to martial her famously, we’ll say, vocal online forces to make a scene with the Big Machine owners and their artists. The war just went from cold to hot.
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November 15, 2019 at 07:19AM
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Taylor Swift Goes For The Nuclear Option With Scooter Braun and Scott Borchetta - Vulture
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